The biggest automobile launch in history
Reveal highly impactful. Interactive stations. Immersive experiences. Knowledge, sustainability and a lot of innovation in the biggest launch in the history of the automotive sector, which presented the New Generation Scania to the market in an unsurpassed journey.
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46 WEEKS OF EVENT
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3.800 GUESTS FROM 12 DIFFERENT COUNTRIES
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500 PROFESSIONALS INVOLVED AND 39 AVAILABLE TRUCKS
MORE CASES
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Campari Red Experience
Campari
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Bridge House
Skyy Vodka
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2018 World Cup in Russia
Johnson&Johnson
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Superclub
Colgate
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Multiclub
Mercedes-Benz
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Conquerors Campaign
Porto Seguro
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Prize Exchange
Mobil
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Volkswagen Territory
Volkswagen
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Amarok Mania
Volkswagen
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Be A GoalKeeper
Chevrolet
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Scania New Generation
Scania