Mark Up - Live Marketing Agency

Brand Experience

Scania New Generation

SCANIA

The biggest automobile launch in history

Reveal highly impactful. Interactive stations. Immersive experiences. Knowledge, sustainability and a lot of innovation in the biggest launch in the history of the automotive sector, which presented the New Generation Scania to the market in an unsurpassed journey.
  • 46 WEEKS OF EVENT
  • 3.800 GUESTS FROM 12 DIFFERENT COUNTRIES
  • 500 PROFESSIONALS INVOLVED AND 39 AVAILABLE TRUCKS

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