The biggest automobile launch in history
Reveal highly impactful. Interactive stations. Immersive experiences. Knowledge, sustainability and a lot of innovation in the biggest launch in the history of the automotive sector, which presented the New Generation Scania to the market in an unsurpassed journey.
-
46 WEEKS OF EVENT
-
3.800 GUESTS FROM 12 DIFFERENT COUNTRIES
-
500 PROFESSIONALS INVOLVED AND 39 AVAILABLE TRUCKS
MORE CASES
-
Campari Red Experience
Campari
-
Bridge House
Skyy Vodka
-
Diageo
Diageo
-
Superclub
Colgate
-
-
Fórmula-S
Safra
-
Conquerors Campaign
Porto Seguro
-
LAUNCH OF THE JUNTOS
Juntos FMC
-
CHEVROLET UNIVERSITY
Universidade Chevrolet
-
SALES CONVENTIONr
Electrolux
-
NIVEA QUALIFICA AND NIVEA EXPERTS
Nivea
-
Scania New Generation
Scania