Mark Up - Live Marketing Agency

Release

CHEVROLET UNIVERSITY

CHEVROLET UNIVERSITY

Training events held at racetracks in Brazil and Argentina with the objective of training the dealerships’ sales force with recreational training modules, interactive activities, and a digital platform to assess knowledge. Launching of Onix Plus, Tracker, Equinox, Cruze, and Bolt.
  • 8,000 PARTICIPANTS
  • 43 EVENTS WITH TEST DRIVE
  • 98.7% SATISFACTION

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